Privacy Policy

Pasat Roofing & Solar ("Pasat", "we", "us", or "our") is deeply committed to protecting the privacy of our customers and website users. This Privacy Policy outlines how we collect, use, and protect your personal information across our website, services, and communications.

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Acceptance of Privacy Policy

By accessing and using our website and services, you consent to the collection and use of your information as described in this Privacy Policy. We may update this policy occasionally, and we encourage you to review it regularly.

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Information Collection & Use

We collect information to provide and improve our services. Information is collected in ways such as making purchases, inquiring about our offerings, joining our newsletters or email updates, participating in promotions or referrals, completing questionnaires, seeking support from our customer service, or engaging in any form of interaction with us.

• Cookies and similar technologies: When you visit our website, we automatically collect certain information about your device and your visit using cookies and similar technologies. This includes details like your IP address, browser type, and interaction with the site.
• Personal Identification Information (PII), all but not limited to: Names, addresses, email addresses, phone numbers, utility usage, homeowner information submitted by you for inquiries, service requests, or newsletter subscriptions.

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Third-Party Services

Our website uses services and features from third-party providers, such as Google Analytics, Advertisers, and Social Media, which might collect your data through cookies or similar tracking technologies. These external services use this data for various purposes, including analytics and targeted advertising, under their privacy policies. While we don't control these third-party technologies, you can learn more about their data practices directly on their websites.

• Google Analytics: We use Google Analytics to help understand how visitors engage with our site. Google Analytics collects information such as but not limited to how often users visit the site, what pages they visit, and referring sites. We use the information we get from Google Analytics to improve our website experience and services. For specifics on Google Analytics' data use, please visit Google's Privacy Policy.

• Calendly: In scheduling appointments and managing calendars, we utilize Calendly, a third-party service, to streamline the process. Calendly may collect information directly from users, invitees, or visitors, as well as through third parties related to users, invitees, or visitors. This information helps us ensure efficient appointment setting and calendar management. For a detailed understanding of the types of information collected by Calendly and how it is used, please refer to Calendly's Privacy Page.
• We partner with Microsoft Clarity and Microsoft Advertising to capture how you use and interact with our website through behavioral metrics, heatmaps, and session replay to improve and market our products/services. Website usage data is captured using first and third-party cookies and other tracking technologies to determine the popularity of products/services and online activity. Additionally, we use this information for site optimization, fraud/security purposes, and advertising. For more information about how Microsoft collects and uses your data, visit the Microsoft Privacy Statement.

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Use of Data for Advertising

Integration with Advertising Platforms: Our website utilizes various advertising platforms, including but not limited to Google Ads, Adroll, and Meta, to deliver targeted advertising and re-marketing campaigns. These platforms may collect data through our site using cookies, web beacons, and other tracking technologies to display ads based on your past visits to our site and interests.

Data Sharing for Targeted Advertising: Information collected may be shared with these platforms to create personalized advertising experiences tailored to your preferences and browsing behavior. This data sharing enables us to reach out to you with relevant offers and updates about our services.

You have the option to opt out of targeted advertising from these platforms. Each platform offers its own mechanism for opting out:

• Google Advertising: https://policies.google.com/technologies/ads?hl=en-US
• Adroll: https://app.adroll.com/optout‍
• Meta: https://accountscenter.facebook.com/ads

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Sharing & Disclosure

Your privacy is important to us. We do not sell your Personal Information. We may share information with third parties in the following circumstances:

• With service providers for operational support (under strict confidentiality agreements).
• When required by law or to protect our rights and safety.
• In the event of a business transfer or sale.

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Security

We implement robust security measures to protect your information from unauthorized access, alteration, disclosure, or destruction. However, no internet-based site can be 100% secure, so we cannot guarantee absolute security.

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Children's Privacy

Our services are not directed to individuals under the age of 13. We do not knowingly collect personal information from children.

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Your Privacy Rights

You have the right to access, amend, or delete your personal information that we hold. For any privacy-specific requests, please contact us directly at info@pasatroofing.com

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Contact Us

For questions or concerns about our privacy practices, please contact us at info@pasatroofing.com or write to us at the address 2200 N. Commerce Parkway - Suite #200 Weston FL, 33326.